The Code.b faced a challenge common to many companies working with Google Ads: planning digital marketing campaigns..
It’s a process that involves multiple steps, demands time, and generates ongoing operational costs.
This complexity limited scalability and delayed the execution of new marketing strategies.
Overcoming these obstacles is essential to accelerate innovation and turn data into real results.
The automation was built on a modern architecture in the AWS cloudsing managed services that ensure automatic scalability, high availability, and reliability throughout the entire campaign planning workflow.
The combination of Generative AI, Cloud Laker, and AWS architecture eliminated operational bottlenecks and provided the flexibility needed to keep up with growing demand.
To speed up infrastructure preparation and build the ideal foundation for using Generative AI, code.b relied on Cloud Laker.
The solution Cloud Laker it ensured governance and consistency from the start, reducing technical barriers and allowing the process to be structured quickly and securely.
The results achieved by Code.b demonstrate the direct impact of automation on Google Ads campaign planning..
With automation, Code.b reduced operational planning time in Google Ads by up to 70% and cut costs by around 60%, gaining the flexibility to scale according to demand.
The solution not only eliminated bottlenecks but also enabled agility to test new strategies, expand campaign coverage, and ensure that the marketing team could focus on higher-value business decisions.
"ST IT Cloud offers Artificial Intelligence, Machine Learning, and Data Analytics, leveraging AWS's advanced resources, working on complex projects for large companies, where it demonstrates excellent results in terms of cost optimization, quality gains, and risk reduction."
Source: Relatório ISG Provider Lens™ 2024 – AWS Ecosystem Partners
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